Gemini vs. Claude vs. ChatGPT: Which Should I Use for My Business?
With the breakneck speed of changes in the landscape of AI, it seems like there are millions of options out there. However, three 'main' services are consistently mentioned: Google’s Gemini, Anthropic’s Claude, and OpenAI’s ChatGPT. While they are all different and provide varying routes of integration, they are some of the most supported and used solutions and will all work for most non-power or personal users. Choosing the right one depends entirely on your company's specific needs, existing workflows, and priorities.
Keep in mind that one of the most important factors here is integration. If your company relies on using Canva, then you might find that Claude is the best fit for your AI needs due to its ability to integrate into Canva (as of this writing). On the other hand, Gemini being built into your Google Drive and being able to easily generate documents and interact with your Gmail may be all the integration you need.
I decided on these tests to showcase the differences in how the three handle common business requests. Each was given the following tests verbatim:
- Test 1: Make a spreadsheet to track book information.
- Test 2: Make me an invoice.
- Test 3: Please create a basic employee handbook, with the usual sections one would include, populated with lorem ipsum.
Google's Gemini
This one might be a no-brainer for a business already in the Gmail ecosystem. With the backing of a giant supporting it, Gemini is my personal favorite (though I’m trying to be objective here). From its availability right on the Chrome browser, Gmail, Docs, and other places many of us already frequent, to the power of its pro model when it comes to math and programming.
Despite being built into Docs, Gemini refuses to make worksheets for me in Google Docs, instead giving me step-by-step instructions on how to structure a spreadsheet or offering a CSV dump. This is apparently a limitation of the Docs/Sheets API, but it's the first thing you expect that Google’s first-party service would handle correctly.
- Test 1: After waiting a few seconds, I was met with a block of text I could copy and paste into a Google Sheet. Not exactly the integration one would hope for from Google, but it gets the job done.
- Test 2: I received instructions on how to copy and paste a text-based invoice onto a document and print as a PDF. I expected Gemini would have the ability to generate a PDF, but this was not the case.
- Test 3: I asked Gemini to create an employee handbook as well, and I received an employee handbook template in which Gemini seems to have forgotten to populate the handbook with lorem ipsum, at least for a bit.
Anthropic's Claude
Claude’s approach to answers appears more refined than the other two options, more often opting for softer language and niceties. I could also sense that Claude’s use scenarios tend to be a bit more business-oriented, with less of an emphasis on fun distractions and more focus on business-ready functions.
- Test 1: I was given a document on how to set up the requested spreadsheet and the steps needed to make a new spreadsheet on Google Docs.
- Test 2: After a brief moment of thought, I was given a simple HTML website invoice and was the only one that accounted for things like tax and shipping costs. Although a PDF was what was requested, the accompanying instructions included a section on how to print to PDF.
- Test 3: Claude returned an error that the content was blocked. I tried again, and it generated a handbook as requested. I’m unsure of the reason why this was blocked on the first run, when the content should all be lorem ipsum, although maybe the category names in the employee handbook triggered a red flag.
OpenAI's ChatGPT: The Creative Communicator
- Test 1: ChatGPT had the most interesting result of the bunch here, where I was initially given a description of the structure such a spreadsheet should have, followed by an offer to have this Google Sheet created for me (via shareable link). But once I accepted, I was told that a Google Sheet can’t be directly made. So close!
- Test 2: This time, ChatGPT gave me a PDF as requested, although this was the most simple invoice visually and included generic "Customer Name" and "Customer Address" instead of asking me for additional information.
- Test 3: As it appears to be its MO, ChatGPT gave me a no-frills, visually simplistic handbook, populated with lorem ipsum as requested.
Conclusion
The glaring conclusion here is that there is no one-size-fits-all solution. I remain mostly moved by integration, but for others, the ecosystem (such as Google’s suite) might be the most important factor.
If your business runs on Google Workspace, I would strongly recommend trying out Gemini, as it will be available on nearly everything you touch. There is a lot not covered in this article, such as MCP, which greatly affects possible integrations. Keep in mind the information above is bound to change, and rather quickly. The above is accurate as of writing (7/28/2025).